This week, meet Swedish artist and designer Elisabeth Fredriksson. She is a force of positivity and radiance, finding inspiration in everything from a grain of sand to the universe at large. Read her interview with BoomBoom Prints to learn more:
BBP: Describe your style in 5 words or less:
Elisabeth: Colorful and diverse.
BBP: What is your creative process like?
Elisabeth: When I first get an idea I always make a sketch on whatever piece of paper is around. Then I usually hang them by my desk so I can look at them from time to time until I get the inspiration to make them. When I finally do, I always work digitally using photoshop but I mix a lot of digital graphics with photography to get all the textures I want. It can take between one day and a week to finish a piece.
BBP: How has your style changed over the years?
Elisabeth: Oh, it has changed a lot! When I was 15 I started to get interested in photography and I’ve been very passionate about it ever since. Then I started to create dreamy and surrealistic photographic collages and did it for years. I also did a lot of painting with watercolor, oil and acrylics for a long time and I still do sometimes. It was when I went to art school in 2011 that I started to explore new mediums and sometime during that period I found myself very attached to graphic art. And that’s what I do now but my style can vary a lot. I love to experiment.
BBP: Tell us about the colors you use- how do you choose them, what inspires them?
Elisabeth: Sometimes I use colors to set the mood in the piece that I create and other times I just improvise or experiment and see what happens.
BBP: Do you always work from the same a spot- a studio, a particular desk, etc.- or do you move around?
Elisabeth: I work from my home office.
BBP: Did you always know that you wanted to design for kids and families?
Elisabeth: I never had any thoughts of doing art for kids and when I started to make the little pig-like creatures I made them so that people at any age would smile. I wanted to spread love and encourage everyone to start thinking more green and be more environmentally friendly. That’s what they stand for. It just so happens that they fit best in kids’ rooms
BBP: Do you think art is important for kids? Why?
Elisabeth: I think it’s important to encourage creativity in kids, no matter if it’s in areas of art, science, literature or anything else. I believe creativity helps children to think for themselves and to be curious and come up with solutions for problems they might stumble upon.
BBP: Tell us about your favorite one of your designs on the site: Which one is it? Why? What inspired it?
Elisabeth: I have a few favorites but “Together” is closest to my heart. I had so much fun drawing it that just looking at it makes me smile. The thought behind it is that everyone is different and we should love and respect each other no matter what size or color.
BBP: Any pets?
Elisabeth: Yes, a cat named Lux.
BBP: Where did you grow up?
Elisabeth: In Kiruna, a small town in northern Sweden, where the winters are dark, long and cold and the summers short and windy.
BBP: What was your most prized possession as a kid? Tell us about it!
Elisabeth: I don’t remember having a favorite item, my favorites always changed. I loved to collect things: Pokémon cards, cards of my favorite bands, rocks, erasers in different colors and shapes, soaps, candles… pretty much anything.
BBP: What did your room look like growing up?
Elisabeth: As with my favorite things, my room also changed a lot. I loved putting up lots of pictures of animals and favorite bands on the wall, but I also loved to take them down and put up new ones or re-arrange them. I also liked to move my furniture around for some reason. I remember one night when I couldn’t sleep, I changed my whole room and re-arranged all my furniture, even the big bookshelf and when my mom came to wake me up in the morning it looked completely different then it did the other day. Also, because we moved several times, I had several different colors on the walls that I chose myself.
BBP: What’s your favorite midnight snack?
Elisabeth: A sandwich and a cup of coffee. I love to stay up late at night and create.
BBP: Are you usually late, early, or right on time?
Elisabeth: Always early. Sometimes too early but that’s better than being late.
BBP: Do you have a favorite quote or saying? What is it and why?
Elisabeth: Yes, ” If you wish to make an apple pie from scratch, you must first invent the universe.” It’s a quote by Carl Sagan, one of my biggest inspirations. I love the way he talked about the universe and the way he looked at things. This is my favorite quote from him because it made me curious.
BBP: Favorite movie?
Elisabeth: It’s hard to pick one favorite but I loved Paris, Texas.
BBP: Beach or mountains?
Elisabeth: Beach, where I can see nothing but ocean and sky at the horizon.
BBP: Coffee or tea?
BBP: Tell us a fun fact about yourself!
Elisabeth: My ears tingle when I drink carbonated beverages.