Find out great strategies for using Facebook, Twitter, Pinterest, and other social media sites to market your work.
Categories and product descriptions are essential part of your success on BoomBoom Prints. By taking the time to choose smart categories and to write good image descriptions, you optimize the possibility of the perfect Mom or Dad or Grandma or other customer finding your artwork. Whether you’re a brand new addition to our site or have been around for a while, you can always update your images so be sure to pay attention!
For some of you, categories are a pretty straight-forward concept. I made a picture of a Bird, therefore I should put this in the “Animals” category. Great! You can move on. For the rest of you it may not be so clear: Does a picture of a whale go in Sea Life or Nautical? What about Animals?
Our advice to you is to imagine that you are a parent or an aunt or uncle buying for a baby in your life. How would you think about a picture of a whale? Is it nautical? Yes. Is it Sea Life? Yes. Animals? Yes. Add your pieces to all the categories that make sense. Believe me, if you put your whale picture in the “flowers” category it’s not going to help you. If a customer is looking for flowers they aren’t your audience anyway!
This is key! The description is one of the main areas of your portfolio that our search bar goes to look for things. The more you describe your piece, the more people will find it. Good general qualities to include in the description:
You can always add a “Keywords” line to your description if you can’t work everything into sentences. If you’re looking for a good example of a description, check out OneArtsyMomma’s “Sherbet and her Visitor”. As a picture of a giraffe and a lady bug, OneArtsyMomma used this as the description:
Sherbet the giraffe, gets an unexpected visitor who lands on her nose. Will they become great friends? What a pair they would make! A huge mammal, and a tiny little love bug. Created digitally, using watercolors, airbrush, dense fur tool, and a few other digital tools.
The Wildlife Series, #2. giraffe, giraffes, mammal, animals, animal, nature, wildlife, ladybug, ladybird, bug, insects, animal kingdom, mammals, ladybirds, ladybugs, bugs, insect, cute illustration, illustration, cute painting, whimsical, whimsical painting, safari, whimsical illustration, cartoon, funny, zoo, zoo animal animals
This description offers the buyer an adorable and personal description of what is shown in the piece but also includes a long list of keywords that makes “Sherbet and her Visitor” easily discoverable by anyone who would be interested in a picture of a giraffe or ladybugs!
Anyone have any other tips? Share them in the comments below!